Designing a premium and an intuitive shopping experience for accessible fashion.

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Brief

Zudio is a fashion brand from the house of Tata Trent Ltd. They predominantly cater to younger shoppers between the age group of 16-35 years and include merchandise for men, women and kids.With over 300 stores in 42 cities across India, they now want to capture the online market with a premium and intuitive shopping experience.

Zudio is a fashion brand from the house of Tata Trent Ltd. They predominantly cater to younger shoppers between the age group of 16-35 years and include merchandise for men, women and kids.With over 300 stores in 42 cities across India, they now want to capture the online market with a premium and intuitive shopping experience.

Discover

As the design team at Lollypop were building an MVP for Zudio, we held an extensive discovery workshop with stakeholders at Zudio to understand the brand, it’s aesthetics and to understand the focus of the stakeholders with regards to the ecommerce website.

The Brand

Keyword That Describe

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    Creative

  • brand_icon1

    Engaging

  • brand_icon1

    Minimalistic

  • brand_icon1

    Excellence

  • brand_icon1

    Sophisticated

our Understanding

As the design team at Lollypop were building an MVP for Zudio, we held an extensive discovery workshop with stakeholders at Zudio.

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shop-icon

60%

Shopped Once A month

online-shop-icon

68%

Shopped both offline and online

internet-icon

36%

Shoppers shop online once Every 8 Weeks or more

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60%

Shopped Once A month

shop-once-iocn

60%

Shopped Once A month

Personas Identified

As the design team at Lollypop were building an MVP for Zudio, we held

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Jane Smith

  • Client
  • United States

We Want To Enjoy The Whole Design Experience, Rather Than Make It Exhausting

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Cameron Williamson

  • Client
  • United States

We Want To Enjoy The Whole Design Experience, Rather Than Make It Exhausting

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Brooklyn Simmons

  • Client
  • United States

We Want To Enjoy The Whole Design Experience, Rather Than Make It Exhausting

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Esther Howard

  • Client
  • United States

We Want To Enjoy The Whole Design Experience, Rather Than Make It Exhausting

We Defined multiple problem statements

  • How Might we enhance the navigation and Search Functionalities of the platform

    m1
  • How Might we inspire the users coming on this platform

    m2
  • How Might we ensure users have few questions about the products

    m3
  • How Might we enhance the navigation and Search Functionalities of the platform

    m4
  • How Might we inspire the users coming on this platform

    m5
  • How Might we ensure users have few questions about the products

    m6
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Wireframes

As the design team at Fortmindz were building an MVP for Fortmindz, we held an extensive discovery workshop with stakeholders at Rolling Havana to understand the brand, it’s aesthetics and to understand the focus of the stakeholders with regards to the ecommerce website.

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UI Design

As the design team at Fortmindz were building an MVP for Fortmindz, we held an extensive discovery workshop with stakeholders at Rolling Havana to understand the brand, it’s aesthetics and to understand the focus of the stakeholders with regards to the ecommerce website.

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Web Design

As the design team at Fortmindz were building an MVP for Fortmindz, we held an extensive discovery workshop with stakeholders at Rolling Havana to understand the brand, it’s aesthetics and to understand the focus of the stakeholders with regards to the ecommerce website.

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Conclusion

Through our user experience research, we created a design for Mosambee that directly speaks to the users. We were able to create an end-to-end, one stop solution for the shopkeepers who can manage their payments easily, organize their POS data and create online stores.

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14+ Years Of Experience In The Industry

  • CIN : U72900WB2022PTC258288
  • MSME : UDYAM-WB-14-0065869
  • D-U-N-S Number : 931867199

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